Category Archives: business success
Benefits of Digital Marketing for Success in Business
Benefits of Digital Marketing for Success in Business – In the business world, of course we all want a successful and smooth business. But sometimes there are some obstacles in doing business that hinder our business. But don’t worry, there are several important reasons for digital marketing to be successful
Connect with consumers easily
Why digital marketing is important, the main reason is to facilitate communication with consumers. Consumers will feel appreciated when served well and quickly by the company. Likewise, if the company releases a new product, it can do promotions directly to consumers.
Regardless of whether the relationship is built through email, social media platforms to the telephone number used by the consumer. In addition, companies can also implement an omnichannel strategy, which is to combine digital marketing with conventional methods.
Able to track consumer behavior
Digital marketing is also able to track consumer behavior, from here you can see what is trending and most needed by consumers. To track how these consumers behave, companies can use artificial intelligence (AI) features. The existence of AI does have the advantage of processing large amounts of consumer data so that it can create new market trends. Even data from Forrester’s Global State of Artificial Intelligence Online Survey states that 57% of companies use AI to improve service to their customers. Thus, the presence of AI can increase sales of the products offered by the company by around 44%.
Expand market share
The main purpose of marketing is to expand market share and ultimately target new potential customers. If these consumers are interested in the products offered, it will sell well and will increase revenue for the company. The old or conventional marketing strategy can reach a certain market share. It would be even better if you use digital marketing, be it through the company website, social media to email marketing.
Its reach is very wide. You don’t just reach out to the surrounding areas or within the country, you can even expand your market share around the world. But keep in mind, in expanding market share through digital marketing, you should need to create interesting content and not bore potential consumers.
Reducing conventional marketing costs
Research conducted by eMarketer in 2016 showed that the cost of digital marketing exceeds the number of advertisements on television. Indeed, previously television was known as the most effective medium for promoting a company’s products. In addition, there are other media such as newspapers, magazines and billboards which are no less effective.
However, if you look back, the amount of expenditure for marketing through conventional media is quite expensive. You have to pay taxes which are certainly not small and permits are quite complicated. Unlike the case when using digital marketing which is considered not to cost a lot but the results are very effective. For example, you can collaborate with an agency to market the company’s products in the digital realm.…
How to Maintain a Business in The Midst of a Pandemic
How to Maintain a Business in The Midst of a Pandemic – In times of pandemic like today, it is very difficult for us to start a business. Not only to start a business, but also to maintain the integrity of a business.
Well, so that the business can survive in the midst of this crisis situation, you must not remain silent and surrender to the situation. Business people must have a special strategy in order to adapt and still have income in the midst of a pandemic.
Let’s take a look at some of the right strategies to maintain business during the following pandemic!
1. Innovate products based on people’s situation
Always creating innovations for businesses based on market needs is an important strategy so that businesses can survive in all situations, especially during a pandemic like now. So, consider swerving in order to maintain business in the midst of a pandemic.
For example, you are a food entrepreneur, you can provide frozen food for stock or catering for self-isolation. Or, if you are a clothing entrepreneur, you can sell cloth masks considering that the demand is increasing at this time. In essence, you have to get used to flexibility so that the business can survive in all situations.
2. Provide same day delivery service
The pandemic has prevented many people from leaving their homes at will. Finally, many people choose to buy anything at a place that offers delivery services to consumers’ homes.
Therefore, you need to see this as an opportunity to attract consumers to your product. In addition to providing services for delivering goods to consumers, it’s a good idea to offer same day delivery logistics services that are suitable for consumers who want speed to meet their daily needs.
Also Read :Failures That Often Occur In Business
3. Promote the superior value your business offers
Campaign for the advantages that you can give to consumers during this pandemic situation. For example, if your business is in the culinary field, you can campaign for the company’s commitment to prioritizing food hygiene.
Or, if your business is in the field of wedding organizers, campaign how serious the company is in implementing health protocols for mutual safety. You can also give discounts to keep your business ahead of other competitors.
4. Make employees understand
The COVID-19 pandemic is a situation that requires everyone to be concerned and careful. If you have employees helping your business, you need to talk to them to help each other so that the business can survive.
Inform employees that you may need to change your current business focus in an effort to maintain business and prevent layoffs. And, for this goal to be realized, employees may have to accept additional jobs.…
Mindset To Start A Personal Business
Mindset To Start A Personal Business – Starting a personal business is currently one of the things that is being done by various people, especially during the pandemic, everyone is removed from work.
Whether you realize it or not, nowadays there are many young entrepreneurs who want to be successful in building businesses. In fact, of course it is not easy to make this wish come true. As a result, many of them eventually failed and instead chose to give up.
In fact, if you understand and apply the entrepreneur mindset that young entrepreneurs must have like the one in this article, you definitely won’t be that easy to say the word “give up”, guys. So, make sure you read it to the end!
1. Must be brave to take risks
“Duh, if this is the case, it will work or no?” Sentences full of doubt like this must cross your mind when you want to create your own business. However, you have to get rid of it and turn it into the belief that what you want to do will produce optimal results.
That’s what you have to keep in mind. An entrepreneur is “brave” when he takes risks thinking optimistically that what he wants to do can be achieved. By studying risks and strategies to achieve them, the optimism that is built will be realistic and measurable.
One secret that you must know. Why are there not many successful people in business? Because few people dare to take risks. An example of daring to take risks is when you start a business, don’t be afraid to lose. Precisely from that loss, you can find out what makes you lose and in the future do not do the same thing.
2. Look for new opportunities
Without you knowing it, many people limit their abilities and potentials by just stopping at one point, you know. Therefore, the mindset of always being “diligent” in looking for new opportunities is important for entrepreneurs in order to keep the business running smoothly.
You also need to be sensitive to the opportunities that come. After careful planning and preparation, take the opportunity! There is no entrepreneur who sits around waiting for the opportunity to come. They are actively in contact with many parties to look for various ‘cuan fields’ opportunities that they can work on.
Being observant at seeing opportunities, that is why people who are successful in business on average have many sources of income, not just from one business tap. One of the ways you can look for new opportunities is to find out what is currently in vogue (trends), then make that trend your new business field. For example, by selling healthy catering and growing plants for the home.
Also Read:Gold Price Before Eid
3. Continue to learn and be open to any views
As time goes by, technology, the progress of the times, even knowledge continues to experience rapid development. Therefore, don’t let you be left behind with the various developments that have occurred.
A high willingness to learn is one of the mindsets of a successful entrepreneur that you must have if you want to create a new business. There is one thing that should be an “alarm” in your life, when you feel satisfied with one knowledge you have, you may be left far behind by those who continue to learn new things.
In addition, famous and successful figures in various parts of the world have study schedules and read books that they do every day, you know, even after they are in the position of world billionaires. You should also imitate their habits to continue learning. For example, by taking webinars or training your soft skills by taking courses.
4. Action oriented is also important!
Not only have ideas, an entrepreneur must also focus on action and execution. This happens a lot, that is, many people get caught up in fear and stop just at ideas. The reasons also vary, some feel imperfect, too many words later, and many other reasons.
A true entrepreneur, in fact, prefers to take the first step at the beginning and perfect it while walking. Because if at the beginning his wish was perfect right away, that would not have happened. For example, like when you want to open an online business and are constrained because there is no capital. Don’t stop there, guys!
The reason is, online loan products from BRI, namely Ceria, can answer your challenges and allow you to easily transact via e-commerce or Ceria merchants, you know. There are many benefits that you get by using Ceria, such as being easy and safe for digital loans, being able to transact immediately and pay later with Ceria (buy now, pay later with Ceria).
In addition, you can also get free monthly administration fees, low interest rates (1.42 percent per month for a maximum period of 12 months), a credit limit from IDR 500 thousand to IDR 20 million with fast approval in 10 minutes, and have been registered and monitored by the Authority. Financial Services (OJK).
The requirements are quite easy, you only need to be a BRI customer by having a BRI ATM card, Indonesian citizens aged 21-50 years, have e-KTP and NPWP, minimum income of IDR 3 million, and do not have 2 credit cards from 2 issuing banks for income under IDR 10 million per month.…
Dealing with Competitors When Doing Business
Dealing with Competitors When Doing Business – Facing competitors in business is the most important thing in starting a business so that you can compete successfully, success in competition is certainly one of the things that is difficult to do.
Competition is a natural thing that must have faced by all humans. For example, humans in ancient times competed with each other for food through hunting. Competition also continues in the digital era like today, where more and more companies, businesses, and even individuals are competing with each other to get the goals they each have. Competition can cause people to ‘nudge’ each other and scramble to be the foremost and the greatest runner.
In the business world, it is certain that we have many competitors. If there are no competitors, it cannot be said as a whole business, but rather a trade monopoly. When doing business, maybe we have hoped that our competitors will disappear or just leave, so that we don’t have a single competitor. But in fact, having competitors is very good and very necessary for the development of our business!
1. Don’t Be a Copycat
Career Advice colleagues, this is the most important step when we compete in business. Even though we have many competitors who offer the same types of products and services as us, that doesn’t mean we have to imitate what they display and provide to buyers. We need to get rid of this kind of thinking. Besides imitating is an offense, imitating will only make our products worse in the eyes of society. They will think of us as plagiarism. Try your fellow readers to position yourself as one of the competitors whose ideas you take? Surely we will feel annoyed, and this will only make business competition not develop properly. As a result, the innovation of business people and company owners will decrease. How not, every businessman tries to imitate each other, so there won’t be any developments, right?
2. Don’t Be Careless with the Competition
The challenge became even more real, when five years ago there was a company that created a product with a concept that was very similar to ours. Are we worried? Not. We tried to be as calm as possible at that point. We are not afraid that what we have created will be taken away by others. We face it very calmly, because we believe that we are leaders in our own path.
3. Don’t Underestimate a Competition
This third method should not be ignored either. A competition is not something that should be ignored or taken lightly. Every day, every hour, every minute even every second, new competitors will be born who can threaten our business. Competitors will be present in various sizes and types from each doorway of opportunity that exists. However, all competitors come with one common goal, namely, they want to beat us who are their competitors as well.
4.Don’t Play Dirty (Cunning)
As business people, we need to be wise and smart in making every decision and taking action. We don’t need to take revenge when another competitor tries to steal our customer list (database). If our competitors dare to do something like that, it means that there is something wrong that they are doing, or even they are making a guide.…
Important Steps for Beginners in Business
Important Steps for Beginners in Business – Steps in doing business, of course, you should know in advance and you must apply them in business life, you can apply these steps to doing business for your business.
Starting a business can be very confusing, especially for those with no experience.
Usually, there are a lot of things that burden the mind when starting a business, from capital issues, products, to target customers. As a result, it is not uncommon for people to fail in starting their business.
1. Find the right business
Entrepreneurship is a broad term, and there are opportunities to become entrepreneurs in almost any field. However, it’s important to choose a field to work in and a business to start with.
It is also important to remember that besides being successful, choosing a business according to what you like is the right thing to do. This is because business will take up a lot of time and attention, which if not according to our interests can make us lazy to do it.
2. Consider taking a business-related education
Doing business without knowledge is like fighting without weapons. Having knowledge for business is important. However, this does not mean that you have to take formal education because people do not need a diploma to do business.
The knowledge referred to here is knowledge that can be obtained from anywhere, be it books, tutoring, the internet, or other sources that can add to business insights.
One of the topics that business people must also master is technology. This is because technology continues to develop and more and more businesses are applying technology in today’s times.
3. Plan the business carefully
Before starting a business, it is necessary to have a business plan. The business plan outlines each of your goals and strategies for achieving these goals. This plan is important for attracting investors, as well as measuring how successful the business will be in the future.
Also Read:Profitable Small Business Inspiration
4. Find a suitable target market
Not every business is attractive to everyone. The age, gender, income, race and culture of the target group will play a big role in determining the conduct of a business.
Recognizing and understanding customers is also important for consideration in making business decisions. For example, such as when determining a business location or when deciding whether a business can be done online or offline.
5. Network to open wider business opportunities
Although networking is important in all areas, it seems to be the most important for entrepreneurs.
Networking is a way of being able to meet other people who may have skills that could be used in business. By building a network, we can also find potential investors to help start a business model.
The network can also support a business once it is open. It can also be an avenue for the arrival of new customers for the business you are running.…
Profitable Small Business Inspiration
Profitable Small Business Inspiration – Starting a profitable business is certainly desired by everyone, especially a profitable business using small capital.
The current situation is uncertain, so we have to think smartly to survive. One way is to start a small business. Even though the scale is small, the capital you need is just as small, you know. So it is very suitable for beginners like you and has minimal risk of loss.
Well, for those of you who are looking for inspiration for a profitable small business with a little capital, it doesn’t hurt to try the following series of recommendations.
1. Thrift shop
Today, the thrift shop business is booming and is loved by many young people. It is not without reason that a limited number of items are still fit for use, maybe even only one is left in this world, so several factors cause it. Therefore, many people try to pursue a small business, namely the thrift shop.
The reason is you don’t need to spend a lot of capital, when you feel that the items you are selling are still left over and have not been glimpsed by the buyer, you can sell them again with a business package. Where each business package contains 5-10 items that you can offer at a certain price.
2. Snack box
In special moments such as birthdays or graduations, sometimes people are often confused about what gifts to give. This opportunity is what you should be able to read well. Just make a snack box business.
You only need to buy some snacks at the supermarket then you arrange them into a box, add a few freebies such as greeting cards and stickers. Voila, an easy, cheap but profitable business idea. Just increase the promotion via social media, you can start this one business.
3. Selling premium applications
The need for entertainment is now a priority for many people. Together with this, they need the services of people like you who sell premium applications. With the sharing system someone will be cheaper and easier to subscribe to premium applications every month.
With a premium application sharing system like this, at least the community will help stop the action of watching shows or listening to music from illegal sites. You can still profit even though the price of premium applications that are sold is on average under IDR 50,000.
4. Mask and strap mask
In this pandemic, why not start a mask or strap mask business. Even though in the future the pandemic is over, even though this business will definitely still run, you know. Moreover, the products you sell are unique and different from the others.
Even selling disposable masks is still very popular today. Similar to the strap mask, this necklace-like object with cute colorful accessories is currently popular in the community. So, there’s nothing wrong with trying this one business.
Even though it’s trivial, if you are engaged in the jeep business or entrusted services it is not bad, you know. Usually, items that are often in demand, from fashion to food though. Try, deh to start a business on this one.
If practiced, the luck is pretty good, you know. In fact, you can also hook the market from e-commerce. Even though they can visit several flagship stores, because they don’t have time, they keep looking at e-commerce.
6. KPop Merchandise
You could say that our country includes a large KPop fanbase. Things related to KPop idols are always busy being hunted by fans, both official and non-official merchandise.
So, why don’t you take advantage of this good moment to seek sustenance from KPop. Fortunately it’s big, you know, even though you use a little initial capital. You can play capital from your buyer’s money. How, interested in trying this one business?…
Beat Competitors For More Successful Business
Beat Competitors For More Successful Business – Success in certain business is the desire of all business people, especially beginner business people, in doing business you often meet competitors and are confused about how to deal with them.
In the business world, it is very natural that we find competitors from the business we build. Whether we are the pioneers of the business or we are developing concepts from other existing businesses, the names of competitors will always appear.
Not infrequently, in order to win the hearts of customers, one business and another business is willing to compete with each other. In fact, it is not uncommon for those who are willing to do everything they can to win.
1. Provide the best service to customers
If we give our customers the best service without being asked, they will definitely give positive feedback on our business. In fact, it is not uncommon to help promote our business through good reviews that they write on social media or spread by word of mouth.
It’s different if we don’t provide the best for our customers – it could be that your customers will decrease day by day. Not infrequently they will switch to another place, one of which is switching to a business owned by your competitors.
2. Always improve the quality of the business you start
In addition to the best service, you must also continue to improve the quality of the business that you are starting. Don’t hesitate to ask for input, criticism and suggestions from customers about what are the advantages and disadvantages of the business you are running.
That way you will get an idea of what should be improved from the quality of your business. Don’t just be complacent with what you have achieved today. The business competitors that you have started are not only one or two, you know, maybe even thousands. Therefore, don’t forget to always improve the quality of your business.
3. What research is needed by the customer
A business without customers will never work. For this reason, the voice of consumers or customers is very important for you to listen to and know. Find out by doing regular research what they need.
So, you can measure for yourself what strengths and weaknesses your business has, what you need to maintain, or what needs to be improved and which ones need to be discarded. Their voice can also determine your future business, you know.
4. Routinely evaluate
How will your business be successful and be able to beat competitors if you never do an evaluation? Evaluating the business you are running is very important to do, you know. This is not without reason but for the success of your business in the future.
Do you want a business that you have been working hard to start that can only last for more than a month? Make criticism, suggestions and input from customers as evaluation material in addition to the research that has been carried out by your internal team.
5. Be diligent in promoting through social media
One surefire way to beat business competitors is to diligently promote through social media. Especially in an age that is as sophisticated as this where technology has almost taken over some sectors of life, you must take advantage of this opportunity well.
The more vigorous the promotions you do, the more existing and heard the business you are running. You and your team can determine what strategies are effective for promoting via social media. That way there is no more, such as unhealthy rivals with your business competitors.…